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Those who believe they don’t have the time to date are not alone. With burnout stories, self-care tips, and productivity “lifehacks” dominating the internet, nothing seems as universal as society’s collectively strained schedules. To further tip the scales, singles of all ages are increasingly choosing to invest their time and energy into building robust resumes rather than searching for a suitable partner.

With more individuals remaining single well into their adult years than ever before, reality dictates there’s no lack of potential matches—there’s simply an international shortage of the time and energy required to meet compatible partners in this fast-paced, industrialized world.

In response, websites and apps like Tinder and OkCupid entered the scene and quickly redefined the modern dating experience by putting the ability to find potential matches in the palm of your hand. These social applications sell themselves as convenient alternatives to the traditional dating model.

Although the digitization of dating has made it easier to connect with available individuals, it has also made the dating arena a more emotionally exhausting, over complicated process. These apps and websites have fueled the emergence of a fast-paced and frivolous approach to courtship, normalizing unsavory phenomena such as “ghosting” and “orbiting.” If the social nuances of dating weren’t draining enough, the juvenile culture they perpetuate surely is.

With more hoops to jump through, more nuances to navigate, and more rejection than ever before, it’s no wonder so many professional singles have ditched dating altogether, declaring they simply don’t have time. According to the BBC, research respondents across the world consistently report feeling too overburdened to even spend time with their family or friends, much less dedicate precious hours to meeting potential matches.

However, considering the fact that the average workload has not increased in decades, these responses highlight a misalignment. At the end of the day, evidence suggests the problem is not that busy individuals don’t have time to date; rather, they lack the skills, drive, and emotional energy it takes to navigate these increasingly complicated social spheres. This is not a problem of work load or life balance—it’s a problem of logistics.

But there is a practical solution. In the same way that you might hire a physical trainer to guide you through the steps of an individualized workout plan, enlisting the help of a one-to-one coaching service works to simplify the dating process, increase the effectiveness of your approach, and yield results more quickly.

Using foundational psychology, practical exercises, and straightforward guidance, dating coaches help bachelors take the guesswork out of complicated social interactions. Through their direction, clients are trained to meet and attract suitable romantic partners, making for a more rewarding, more pleasurable, less time-consuming dating experience. At the end of the day, most singles have the time to date— they just lack the guidance to do it effectively.