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Successful singles around the world are surging ahead in their careers—but staying stagnant in their relationships. And they are increasingly turning to dating coaches in order to make the same advances in their love lives as they have in their jobs.

Clients who approach coaches are often professionally established, financially comfortable, and keenly aware that they’re missing something meaningful: a partnership. Dating coaches provide clients the skills to not only find a partner—that’s only the beginning, after all—but also maintain a healthy relationship. Unlike matchmaking, the goal of dating coaching isn’t to curate the perfect romantic pairing, but to teach the crucial skills needed to build and maintain a strong partnership. Dating coaches possess the experience necessary to advise and accompany their clients along their personal journey, empowering them to break free of bad dating habits, stop wasting their time, and actually start enjoying the process.

Successful singles often pride themselves on their intense commitment to and investment in their careers…but recognize that that same single-minded focus is holding them back romantically. Sure, they can confidently approach most professional situations, yet they balk and even flounder when it comes to love, lacking the experience necessary to be successful. This phenomenon parallels the trend of Americans marrying only after they’ve achieved professional and financial success. Singles who have attained this success finally feel ready to start a family and invest in a serious partnership, but often find themselves overwhelmed with the task.

Dating coaches support their clients in four key ways.

1. They help clients to recognize, address, and overcome emotional baggage and other issues of trust that they are carrying.
2. They help clients identify their values and challenge their own beliefs about what makes a successful relationship.
3. They help clients honestly assess and radically improve their dating behaviors, by teaching them how to optimize their online profiles, how to pick who to go out with, and how to decide what to say on a date.
4. They help clients succeed in a new relationship and understand what will make it healthy.

Dating coaches are not therapists. Therapists are trained to diagnose and treat mental health disorders and tend to fixate on the past in order to help people understand what is happening in the present. They typically work with their clients for years. Dating coaches, on the other hand, are practical and grounded in the present. They are focused on helping their clients modify the behaviors and beliefs that prevent them from finding a partner. Dating coaches usually work with clients for short periods of time and assist them in meeting specific, manageable goals.

Dating coaches also benefit from being much more objective than friends or family members. They can more easily spot the patterns and pitfalls that keep clients from finding the right partner, and hold them accountable to put themselves out there.

If you’re more successful at work than you are in your personal life, then it might be time to approach your relationships with the same professional diligence that you do your career.